Ian On The Red Dot

This post was written in response to Patlaw’s post which was a response to Cowboy Caleb’s post.

It needs a better ad network for the blogs.

The strategy of the current ad networks, while it may make the companies a ton of money and allow the representatives of the companies and the affiliated bloggers live (or seem to live) the good life with parties, product launches and other camwhoring opportunities, that strategy is like a gatling gun spraying bullets hoping something hits - while taking little relative effort, it is still a waste of bullets.

That strategy entails we elevate the mediocre or worse give the mediocre an inappropriate sense of entitlement which makes them self-obsessed demanding pricks.

Back to the beginning - what we need is a better ad network for blogs.

What would a better network for Singapore’s blogs look like? It will look like The DECK where membership into the network is by invitation only.

We need an ad network where the good blogs aren’t guilty by association like how they would be if they joined *ahem* certain networks which are littered with camwhoring idiots (note: not all camwhores are idiots but enough for me to think that camwhoring affects the brain or only those with little brain matter camwhore).

Here is why we need a better ad network. We need an incentive for the good writers to continue writing as well as attract more good writers to post their thoughts and ideas online. Money as the only reason to do anything is crass, but it shouldn’t be ignored.

An ad network of the better blogs would give them more bargaining power with potential advertisers.

Because this isn’t a network for everyone and not everyone can just fill up a form to join, if this ad network is the one making the most money for blogs in Singapore, more bloggers would be inspired to write better in the hope they can join this lucrative network.

Money is sadly a necessary incentive to bring about the kind of blogosphere Patlaw and Cowboy Caleb envisions.

And that’s why we need a better ad network modeled after The DECK.

I can think of some blogs that should be the founding members.

1. Blankanvas by Patlaw
2. Cowboy Caleb
3. Culturepush
4. Startdrawing.org
5. Mr Brown
6. Design Sojourn

There are a few more I can think of, but why don’t you guys (and gals) contribute possible blogs.

I read this post by ShadowFox. I totally enjoyed it. Like my sis would say - guilty indulgence. Like Yoda might say:

“Pain, suffering, death I feel. Something terrible has happened. Young ‘ShadowFox’ is in pain. Terrible pain”

“Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.”

His blog posts, comments and links led me down a rabbit hole which makes me feel that the Malaysian blogging Scene is 100times more happening than the Singapore blogging scene.

Nice.

Damn. I’m feeding the trashy self. Must resist. Must resist.

Resistance is futile….