Paying To Pitch

SGEntrepreneurs seemed to be schizophrenic yesterday. A couple of months ago, our founder Bernard Leong wrote an article against the ‘pay to pitch’ business model in the funding ecosystem. Personally, most, if not all of us at SGEntrepreneurs agree with his position against this model of obtaining funding. And yet, an event organized by the very entity that operates on a business model we loathe was publicized on SGEntrepreneurs.com.

Why?

SGEntrepreneurs is a site that posts information about events. The tension in the decision to post about such events is analogous to that of a grocery store owner who might sell cigarettes and alcohol even if he was a teetotalling individual, one key difference being that SGEntrepreneurs does not make money from the posting of such events. So to what extent do you protect the people who may visit your store, or in this case blog. To what extent should the team at SGEntrepreneurs be gatekeepers? Do we always indulge in self-censorship. Do we present noteworthy information even if we disagree with the premise of that information.

And yes, we do believe that the Angels Den Speedfunding event is noteworthy.

What was probably lacking in the initial announcement of the event was a ‘Caveat emptor‘ warning.

I say ‘probably’ because SGEntrepreneurs has rarely, probably even have not, editorialize event listings. In a perfect world, the ‘Related Posts’ plugin would have shown Bernard’s earlier post. In a perfect world, people learning about the event would have done their research, learned lots more information about the event and ‘paying to pitch’ and be equipped to make an informed decision about participating.

We don’t live in a perfect world. Which begs the question, how to balance gate-keeping with breadth of coverage. This is a process we at SGEntrepreneurs are continually working on and this incident is a good reminder on the need to establish clear policies.

Lastly, it is naive to think that no one pays when a start-up pitches to investors.

Someone is always left with the bill.

Those free pitching sessions aren’t free. Well, at least free for the start-ups. Most of the time, the potential investors don’t bear any of the cost. The ones who bear the cost are the sponsors and the government bodies.

Let’s look at government bodies bearing the cost. It is in fact tax payer’s money furthering the dreams of a few. It is tax payer’s money that is paying for access to these investors. Access not only the start-ups benefit from, but access that the bureaucrats can benefit from for their own future private endeavors after leaving government service.

Someone always pay.

I don’t think it should be the start-ups. I don’t think it should be government bodies.

Left as an exercise to the reader to figure out who I think should be paying.