One thing I don’t get about the current marketing of the JooJoo is how little attention is paid to the concerns of the market.
Take the above screen-shot of the home page. It uses an image of the JooJoo where the screen has a greenish tint.
If you have been following the news, you would have noticed that one of the concerns from people following the product is that the screen seemed to have a greenish tint in the videos demoing the product. The CEO was dismissive when asked about this, attributing the tint to the camera. Fair enough. During a live demo, lighting and filming conditions may not be sufficiently controlled and certain distortions may affect how the product looks.
But when the product displays the same greenish tint in a photo on the company’s site, then I do believe the question about the quality of the display is a valid one. Under what conditions will the greenish tint appear? If the answer is under abnormally rare conditions, then surely the photographer of the product could have simulated a best case condition to capture the screen content displayed in all its full non-greenish tint glory.
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