Watch Emma Watson morph into a man here. Amazing. I got my invite to Aviary today. Unfortunately, the invite allows only access to two tools but I think this setup is just brilliant - people are compelled to contribute to the beta period to gain further access to tools. I also love the name of the company and its tools. The name is an inspired choice as an umbrella name for a set of tools to help people create.
aviary: a building where birds are kept
Subsequent naming of tools is easy because all you need is to choose a suitable name of a bird - there is consistency in the naming of the tools and brand identification is easy. The whole naming concept also fits in with their tagline - Creation on the Fly - where ‘on the fly’ means ‘quickly’ and ‘fly’ invokes an image of artists reaching for greater creative heights.
Anyway, I tried out Phoenix, the image editor tool, and although I am a total noob and created the worse image probably ever not to be seen, I’m totally amazed the things that can be done within a web browser.
Exciting times.
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