CRM: Confusing Relationship Management

While preparing a post for Sg Entrepreneurs, I had to take a look at the Customer Relationship Management tools out there.  Woe to the person who has to decide what tool to use and which company to get the tool from.

I won’t be linking to any of the sites and using any as an example, but use the phrase ‘Customer Relationship Management’ as the query for Google and see the results.

These guys really practice the SAF art of ‘If you can’t convince, confuse!’.