My first contribution has been posted on sgentrepreneurs.com.
After reading it again on the site, I’m not satisfied with what I wrote. It is a post with 1074 words about the word ‘community’ being overused and yet I used the word ‘community’ 29 times and ‘communities’ 3 times. That is about 3 percent of the words. While I realized it might seem like a small percentage, somehow I feel that it reflects a certain lack of thought on my part.
The point of the post was to share the idea that whenever we overuse the word ‘community’, it hinders us from seeing beyond the group of people - hinders us from seeing that this group consists of sub-groups and individuals. It hinders us from trying to understand and understanding the motivations of these individuals. It stops us from thinking about how exactly we can engage these individuals beyond the stock phrases ‘engage the community’ and ‘have a conversation with the community’.
I tried to provide how we might think about the word ‘community’ with greater depth with regards to the people who have grouped together on a site with the site, a company, brand or product as the focal point. Somehow, I do not think I expressed the idea clearly.
This is my first post. I will strive to make the subsequent ones better.
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