Valleywag has two posts about facebook’s rate card - the old one and the revised one.
One word…crazy….
I mean why pay $150,000 (now $300,000) over 3 months when you can setup a group totally for free? Sure, there are supposedly more stuff you can do with your group page, the monthly message blast and sponsored stories…but seriously, $300,000 for that?
Of course, the revealed numbers of the rate card are most probably guidelines and not etched in stone. The numbers might be much lower than those in the rate card after negotiations. But still..
The ‘I read Business 2.0 - and I want to keep reading!’ group isn’t a sponsored group. And it grew to the number over 2,000 in less than a month. It grew because people cared for the magazine.
And that is the whole point of this post. Facebook already works great in viral promotion of messages that are worth spreading without all the perks a sponsored group is supposed to bring. In the case of Business 2.0’s group, the message was to save (a cause worthy of supporting) Business 2.0 (something we cared about).
I saw my friend joined the group on my news feed and so I joined. If the whole point of Facebook is to be a social utility, maybe people should start believing that news feed and invites are sufficient to spread a message - if the message was worth spreading in the first place. Sponsored stories, email blasts…that feels so last century.
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