Was on the train home one day when I noticed the army’s recruitment advertisements. I have been seeing them around a lot but only that day did I really take note what was being said on the adverts.
I didn’t have my camera with me so I had to wait for a few days later before I managed to board a train with the adverts and take their pictures. I didn’t have much time to take good shots because the people sitting below the adverts were eyeing me with great suspicion.
Anyway, the advert below is for a scholarship to our local universities.
The tag line for the above advert is:
“It’s In You To Strategise And Command”
The tag line for the above advert is:
“It’s In You To Lead And Inspire”
I’m not sure if anyone still remembers, but a while back there was this great debate about jc students versus poly students. Who was more intelligent? Was one just exam smart while the other was street smart. The usual arguments were put out ad nauseum.
I think the question has in some way been answered by our dear army recruiters with the respective taglines for the two different scholarships.
And the pictures! The advert for the first picture shows an supposedly intellectual guy (read nerd) sitting comfortably playing chess. Chess! Are we all their pawns?
On the other hand the advert for the poly programme shows a strong, chiselled jaw athletic individual playing rugby together with other people in a TEAM.
So…we look to our universities to produce people who will sit in aircon room to plan, talk cock and bark orders, but when it come down to it, our poly students will become the people who will sweat it out with you, lead you (by example) into battle and inspire you when you are down.
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