Via Seth Godin, learnt of this story. This is what Singapore needs instead of more campaigns - People to take ownership of the image of their country.
{ 2007 02 23 }
Ian On The Red Dot
Wanderings,Musings and Happenings from Ian on Singapore
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Walter | 23-Feb-07 at 7:28 pm | Permalink
Hi Ian, came across your blog while checking out my technorati links. This is certainly an interesting post and something which may generate a lot more Word Of Mouth than the gazillion dollars spent on advertising a tourism destination. I love Seth Godin’s blog myself.