One day after MDA’s IDM Jamboree
Ok. It has been one day after MDA’s IDM Jamboree and the MDA has a news release on the event here and SG Entrepreneurs is talking about their partnership with MDA here.
Before we get to that, is it me or has SgEntrepreneurs changed the wording of their previous post which was promoting the event. If I am not wrong, they have changed the wording from ‘creation’ (or was it ‘launch’) to ‘possible creation of a Web 3.0 industry’. Or did they just change the words to italics? Something looks different.
In any case, I believe when people discuss ‘Web 3.0′ they are generally talking about the creation of a Semantic Web. Wikipedia has an entry about it and would be a good starting point to understand the concept which is the grand vision of Tim Berners-Lee the founder of the World Wide Web. The concept of a ‘Web 3.0′ as generally understood is very different from what the government is trying to achieve with its Interactive Digital Media Initiatives and Programmes.
Both are really different concepts. While ‘Web 3.0′ is one of artificial intelligence where machines are able to talk to other machines and understand each other, IDM seems to be more about digital content and how people create, interact with and consume that content. These are really brief summaries of the ideas behind the two concepts but the point I would like to make, and which I believe is what has been floating around the blogosphere is that it shows a certain lack of understanding about what is going on when you mix ‘Web 3.0′ and ‘IDM’ together to talk about an event about ‘IDM’ and detrimental to what Singapore might be trying to achieve.
Why? If you look at the announcement made by Sg Entrepreneurs, you see they are in a position to help drive the industry forward. But if their understanding of what is ‘IDM’ and what is ‘Web 3.0′ is not clear, then how can they purport that they are an experienced team who will be able to identify promising IDM ideas and prototypes.
In fairness, based on the MDA’s news release, the MDA seems sure of their focus with the various programmes and initiatives.
Of course, the wrong use of catchphrases might belie the real understanding of the industry by the people behind Sg Entrepreneurs and it would be wrong not to assume so. At worse, they are just bad at marketing.
Reading the article on MDA’s site, I cannot help but get excited but looking at the two companies that MDA mentions I cannot help but wonder about certain stuff. This is what is mentioned in the article.
On PGK Media:
PGK Media, which focuses on R&D and development of innovative technologies for the media industry has submitted a proposal to develop and deploy an Advertising On-the-Move (ADMove) service on the public transport using digital mobile broadcasting. With such a service, passengers will be able to pick up digital vouchers, coupons and discounts from the terminal using a contact-less card. The card also functions as a loyalty card with digital wallet for on-line purchasing without the need to use credit cards. When completed, it will be the first interactive broadcast service available on our public transport system which promises to turn the travel experience into a shopping experience.
Mr Giulio Dorrucci, Chairman & CEO, PGK Media said: “We have registered an increasing demand from the industry for more engaging and interactive tools. ADMove is being conceptualised to provide such functionalities with a multi-platform approach, converging mobile TV broadcasting, dynamic advertising and mobile wireless technologies, always on-the-move. And we would like to thank the IDM R&D Programme Office for providing us with the much needed funds for R&D and their integrated support to create the right business ecosystem needed for the successful deployment and implementation of our project.”
On GoMobile:
Another project is GoMobile’s proposal to develop a technology platform to securely deliver live TV, DAB digital radio and data services to mobile users through multiple broadcast platforms. This project will result in economies of scale and provide a single point of entry for licensed content or for service providers to deliver their content. GoMobile was established in 2000 and specialises in developing DAB data applications.
Jamshaid Akbar, CEO, GoMobile said: “With the technology, mobile phone users can view real-time financial information from key stock markets; view advertising, enjoy CD quality audio channels and video feeds by attaching a device that acts like a set-top box to their phone. This is the first project of its kind in the world to offer such diverse services to consumers. It would not be made possible without the support from the IDM R&D Programme Office. They have mitigated our risk to trial a homegrown technology with generous support in the form of multiple trial spectrums and co-funding.”
With regards to PGK Media: Another card to put in the wallet! Or will it be integrated with another card which is already used by all - the EzLink card.
And GoMobile ideas seems to be a step backwards. People are trying to carry less and do more. Not carry more and do more. Attach a set-top box device to my phone? Why use hardware when software might be able to implement something similar? And I believe that the way to promote Singapore as an IDM hub is not to invest in an ecosystem which forces content providers to use 1 single point of entry which could provide convenience for content providers but the power is in the hands of the platform owner which is unhealthy in promoting development of content (in my opinion) as margins will be squeezed.
Of course, the government might be funding other companies building similar platforms in the future so there might be competition and content providers won’t be forced to use only one company’s offering of ‘a single point of entry’.
I think when we talk about mobile services, it should be to create a system where only a phone and the existing network infrastructure needs to be used to deliver these services with the use of software. No more new hardware please! No more new infrastructue! I need to save for my Apple phone.







