I am abit late. I believe most of the other bloggers who went for Barcamp Singapore has already shared about the event.
First up. Thanks for the free T-Shirt!
I came late for the event because I was at the National Museum before that. When I reached there, I was surprised to see a few familiar faces. Singapore is really very small.By the time I was there, the Half-Baked.com session had already started so I wasn’t part of any group. The ideas that were presented were hilarious and the first two teams had ideas which are the kind you get when you put virile technosavvy guys into the same room.
Choon Keat gave the best quote of the presentation when he said,
“Our company has no business model because it is Web 2.0“
I can’t remember if those were the exact words, but you get the drift.
The first presentation was by the people from Text 100 and they shared this really interesting video entitled EPIC: Evolving Personalized Information Construct. The video was made in 2005 and some of the things they predicted has come through in some form or another.
The people from Text 100 moderated what was an interesting discussion and they did throw quite a few interesting questions to the floor. The example about how Ford’s video was modified and spread virally leading to a subsequent fallout in brand value provoked some interesting comments.
One thing that was asked was how Ford dealt with the issue and I think the people from Text 100 tried really well to answer that question.
But I think the point was missed. The point was not how Ford tried to mitigate the damage to their brand. The point was why no one online seemed to rally around the brand and Ford had to use traditional means to address the damage done by the video by releasing press releases and the works.
I believe that answers Su Min’s question about who owns the brand. The people do. The company can only release the brand out into society and make it worth loving and worth taking ownership of. If the company fails, then when a viral video like the one that Ford had to deal with it comes along, then the battle has already been lost. The company can try to own the brand but they will fail in defending it. But if they share ownership of the brand…
Some other thoughts about the Text 100 presentation and the discussion that followed. I dont think the advent of highly customized peer generated media will mean the death of traditional journalism. There is so much information and we would still need people who can help us separate the signals from the noise.
What the internet has done is allow more people to share their opinions and give us a wider range of choice but from studying my own habits, I realise that I tend to only return to a few sites regularly. The size of that list I follow will wax and wane as I remove some sources and add others, but the point is there is a core group that I depend on even though I never stop searching and discovering new sources.
I have gravitated to the model of depending on a central authority although this central authority is not the type that we would have identified as such before the internet. Take the example of the creator of the Treonauts site. He is very much what we might consider a peer but he is an authority of an area which before the Internet might have been the purview of the company who created the device.
The reason why his site succeeded and the same reason why other such sites do succeed is because they do not just create content. They actually do engage in what is considered traditional journalism at its best: there is investigation, research, data collection and interpretation and analysis.
So the question is then if our peers can do this, do we still need companies who engage in traditional journalism (i.e. the big news companies like the Straits Times). I believe the answer is yes, but they would have to focus on certain competencies which only a company with resources can do. One such competency is investigative journalism of the sort which brought down the Nixon administration. I believe that such journalism can only be possible if the journalists have the resources which can only be provided by a news company because they can afford time to pursue a story.
Of course, the argument that with the Internet now, Deepthroat could easily find an audience and would not need the two intrepid journalists that broke the story. But the Internet is very prone to hyper-reactive posts/comments and reputations can quickly be destroyed before it can be defended. In such an age, the calm voice of reason can be provided by the news companies and their investigative journalists.
In the end, I believe peer generated content will be a source of certain type of information while traditional news companies will be for other types. It is not so much extinction, but evolution.
After the presentation by the 3 ladies from Text 100, the event broke into two tracks: technical and non-technical. I didn’t get a chance to hear any of the technical presentations because I was busy meeting and talking with some other participants. I think the ability to meet people with similar interests was one of the great strengths of this event.
The only other presentation that I managed to listen to and get involved with was the one with regards to Pinko marketing. I didn’t stay till the end, but up to the point I left,Chandra and Rachit arguments are well summarised here.
My thoughts on their positions is that in the end both methods are needed. Rachit’s scientific way of doing direct marketing is about converting intention and potential for action to actual action, but the people who have the intention and potential has already been determined when they visit your site or encounter your product. Chandra’s idea of building a community that is passionate about a product or website so that they will be a source of marketing is about increasing the percentage of people who have the potential to be converted from intention to action.
Finally, I agree with the observation that what is needed for the next Barcamp would be more techies.
I really like to thank the guys who organised the event and hope to be part of the many that is to come.